Decision Design
Shaping the space between the practice of design and the decisions about it.
Twenty percent of design is designing. The rest is the communication around it — and that is the part nobody trained us for.
Most design problems are not design problems. They trace back to a conversation that went wrong before anything was made.
Latest Article
A Gut Feeling on the First Call: A Conversation with Péter Serfőző
Two decades running a studio: reading clients before the work starts, and why compromise kills design.
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The Diagnostic
One structured conversation that maps where decision control is being lost in your work. You leave with a written Clarity document.
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